At E-Solutions Wales we understand that one of the most important aspects of running a website is monitoring the site and its progress. By monitoring your website you will be able to see how it is performing and how it can be improved.

Pay-per-click advertising

It is one thing to have a Web site in-place but quite another to drive on-line traffic to the site in order to achieve enquiries. Any Web site constructed will need to be marketed using on line and off-line techniques to be successful.

With pay-per-click advertising companies can reach individuals when they are actively looking for your products or services. This ensures that businesses receive targeted visitors and customers.

Pay-per-click pricing means you only pay when people click on your ad and companies are able to fully the control costs of their campaigns. When an advert is selected customers are taken directly to your Web site – even to a specific page on your site, if required.

With guidance from E-Solutions Wales, you will be able to gain full control of your on-line marketing campaigns and can be given assistance to identify primary keywords for setting up such campaigns as well as advice on how best to increase advert listings. A further advantage of constructing an on-line advertising campaign with companies such as Google is the comprehensive reports that are available after signing up.

Google Analytics has become the preferred option among statistics programs. Google Analytics provides data on: the number of page visitors; page views; referral sources; entry and exit pages, and more.

Unlike most other programs, Google Analytics includes the ability to track and monitor pay-per-clíck (PPC) campaigns. Other useful information includes: the geographic location of your visitors; their internet connection speed; and their screen resolutions.