E-Solutions
Search Engine Optimisation (SEO)


 

 



Until about five years ago getting a high ranking in search engines was relatively easy. However, as search engines have improved it has become impossible to get a high ranking in the search engines with gimmicks.

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Today search engines have become more accurate because now they look primarily at one thing; and that one thing is the page content. There are a few other things the search engine looks at but none of these matters if the content does not match what people are typing in as a search query.

It also matters how you put your content on your web page. One of the things search engines look at now is natural language. You cannot just repeat a search term endlessly on the page. It is true than previously this technique worked; but today stacking search terms no longer works.

The content of a web page is not just limited to the words written on the page. Search engines also look at how page content is presented and this is where the use of appropriate Meta tags is important.

At E-Solutions we make it our business to understand SEO; how search engines work and continue to evolve, in order for us to be able to offer a comprehensive service to our clients.

     
 
 

Tel: 07717 391765

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